investment firm Sixth Street for upwards of $600 million.

The sale of a quarter of the Barca content studio to Socios is the most recent effort from Barcelona to offset financial losses, as Barcelona also recently sold a 25% stake of its LaLiga TV rights to U.S. Socios’ $100 million investment in Barcelona’s content studio comes shortly after the club launched an NFT of legendary player Johan Cruyff that was sold via auction at Sotheby’s New York on July 29. through deals with 20 NBA teams, 13 NFL teams, 12 NHL teams, as well as league deals with MLS, UFC and the Professional Fighters League.

“The application of blockchain technology can take the fan experience far beyond an app based engagement and reward structure and deliver utility and connectivity across the metaverse, providing a way to connect a limitless number of web3 projects.”Īfter starting out with partnerships across many of Europe’s top soccer clubs, Socios expanded over the past year into the U.S. “Barça Studios can now leverage our technology, expertise, and global scale to help roll out the Club’s Web3 content strategy and deliver new long term revenue streams that will benefit the club for seasons to come,” Alexandre Dreyfus, CEO of and Chiliz, said in a statement. Fans have bought $39 million worth of Barcelona’s fan tokens over the past two years, according to Chiliz. Socios first partnered with the LaLiga club in February 2020 to launch the $BAR crypto fan token, which fans can buy to access club rewards such as VIP tickets to Barcelona matches, merchandise, player meet and greets, or vote in polls on the Socios mobile app to decide which song plays inside the club’s stadium after a victory.

Socios, which is owned by Malta-based blockchain firm Chiliz and has partnerships with more than 160 sports teams around the world, and the investment will accelerate Barcelona’s production efforts across NFTs, digital collectibles and other Web3 content projects. Spanish soccer giant FC Barcelona has sold a 24.5% stake in Barça Studios, its digital content production arm, to crypto fan token platform for $100 million.

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